über
Often used in a ParisHilton-ish way to emphasize a quality, as in: OMG, this colonoscopy tube was über deep!

licious
Suffix added to a noun to add a sexy and playful quality, like in the new IRS taxlicious, the gynecologist’s papsmearolilious, or atomic bombilicious.

Smart
Prefix used to make the customer think they are buying something special with extra features for a premium price, such as the Smart-Laxative or Smart-Door Stopper.

Extreme
Prefix giving a sense of excitement and danger, like in Xtreme-Stamp Collecting, Xtreme-Accounting, and Extreme Rollerblade Roof Racing.

Green
Gives the impression the product is beneficial for the environment, no matter how insignificant the advantage really is, as in Green-Tar, Green-Cigar and the Green Giant.